The house of vere

The House of Vere did not emerge from a single idea. It grew with me — shaped by where I live, what I’ve experienced, and how my heritage has always pulled me toward something greater, much like The Royal Dragon Court that symbolizes strength and unity. Two years ago, my direction was completely different. I launched DeVere Equestrian, mainly just for me and the girls I had volunteer at my farm and stables, thinking an equestrian and leisure line was the natural path for someone living in a rural landscape with horses and farmland as part of daily life. At that time, it fit perfectly — simple, practical, comfortable. For me, Devere Equestrian was my way of life and Pixie approved; I had T-shirts, hoodies, and hi-vis over jackets.

But as I grew older, my taste refined. I realised that leisurewear did not carry the luxury or heritage I wanted my name to represent, especially when I thought of the dragon court and its expectations. It lacked the structure, the elegance, the quiet authority found in higher-class country clothing. I wanted more depth, more story, more presence. 

That shift led me to tweed — the fabric of the countryside’s elite. I generally only wear Holland Cooper and Barbour outside off the farm. I watched the farmers, landowners, and well-heeled locals around me wearing beautifully tailored jackets and shooting attire, pieces that blended tradition with luxury in a way that felt timeless. It inspired me to imagine garments that could offer that same standard of refinement.

But I also wanted inclusivity. I wanted a collection that wasn’t only for a privileged few. I aimed to create clothing that any woman could wear with confidence — young women, middle-aged women, slim figures, curvier figures, and women going through the change who still deserved structure, elegance, and beauty. My vision was to create luxury that did not exclude anyone in 'the dragon court' of fashion.  

Yet, something was still missing.  

The real transformation arrived when I began looking inward — toward my Scottish heritage, my lineage, and the families whose stories I’ve been preserving for years. I realized that if I was going to build a House — my House — it needed a foundation as rich as the history behind my own name.

That foundation was tartan. Not generic tartan, but a tartan born from my line — the Weir/de Vere story woven into cloth. Where leisurewear fell short and tweed hinted at possibility, tartan gave me clarity. It carried everything I wanted my brand to embody: heritage, elegance, ancestry, pride, identity, luxury, and belonging. And so the direction changed again — this time with certainty. The branding for The House of Vere features heather as a quiet nod to the Scottish Highlands — a symbol of resilience, beauty, and ancestral pride. I chose the name because a “House” represents lineage and legacy, and this boutique is the modern expression of my ancestral House of Vere, woven into a luxury heritage brand that stands proudly like the dragon court of my lineage.

I reached out to a respected Highland woollen mill, renowned for its tradition, artistry, and excellence. Together, we brought my tartan to life — thread by thread, colour by colour — creating a design that reflects centuries of lineage in a modern, luxurious form.

The past few weeks have been a whirlwind of creation, including building the website and refining the brand.

I focused on designing garments that flatter real bodies, not mannequins, and crafting pieces that feel as good to wear as they look.

This journey has been about shaping The House of Vere into something I can stand behind with absolute pride. 

Woven through all of this is another layer — one connected to the dragon court. For years, people have expressed interest in joining the Court, often expecting PDF certificates or symbolic paperwork to mimic the feel of an exclusive club. I refused every time, as I was never going to hand out digital certificates to satisfy someone’s curiosity or vanity.

Now, for the first time, I have a way to open that door properly. Anyone who believes they descend from the Weir or de Vere lines can submit their genealogy for verification. The fee is £250, and it covers one thing only:

I check their genealogy — I do not build it for them. If something is incorrect, I simply point it out. They fix it. They return when it is accurate. Only once it stands up to scrutiny can they join the Court, including the dragon court, and wear the official House of Vere tartan.  

That is my Inner Circle. That is the lineage honoured.  

For everyone else — including those who choose not to verify or who simply admire the brand — the Weir tartan collection and my bespoke bags remain fully available. Everyone is welcome under the House, but the ancestral tartan remains protected.  

And that is why this moment is so emotional for me. For the first time, I can unite people under one House while preserving the integrity of my heritage. I can offer a luxury brand that carries real meaning — not a PDF certificate, not a token, but a garment that speaks on its own:  

“I belong here. I know my roots. I am a Vere.”  

This is my journey — every evolution, every refinement, every decision. This is my heritage — woven into cloth. This is my boutique — shaped by pride, craftsmanship, and story.  

This is The House of Vere.